Our Story
Fine-fragrances that turn your everyday routines into self-care moments. Carefully created to help you unwind and enjoy the moment.
La-lah is a fine-fragrance brand that sits at the intersection of beauty and wellness. Inspired by the founder’s Ethiopian culture, the term La-lah means to “release tension” or “unwind”. Stress has become a part of our normalcy, and our fragrances and products are intentionally curated to bring ease to your everyday routine. One sniff at a time, our scents are crafted with clean and sustainable ingredients that are kind to your senses and kind to our planet.
Scents that make sense
We want to educate our community on the science of scents and how their powers can be used to hack your mood and promote self-care.
Self-care made simple
Self-care shouldn’t be complicated. We make products designed to to easily fit into your daily routine & help you find more ease and joy in your life.
Always playing it safe
We promise to play it safe; making clean beauty & home fragrances accessible through high-quality ingredients and responsible fragrance formulas.
A note from Yemsrach
I’ve always been a huge fragrance lover. Growing up in Ethiopia with my grandparents, I used to look longingly at my grandma’s perfume collection. I remember the smell of incense burning at our traditional coffee ceremonies. Those scents were a key part of our culture, and I’ve always loved the feeling of slowing down to savor them.
As an adult, fragrance plays a key role in my self-care rituals. Scent has a special way of altering our moods, and when used intentionally and crafted with safe ingredients, they can help us to unwind and be more present.
I created La’lah to help you, fellow busy woman, to slow down and enjoy the moment. I hope you’ll join me making self-care a priority and adding a little more “La-lah” into your life.
Yemsrach (aka Yemmie)
Founder, and CFO (Chief Fragrance Officer)
