Our Story
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Fine-fragrances that turn your everyday routines into self-care moments. Carefully created to help you unwind and enjoy the moment.
La-lah is a fine-fragrance brand that sits at the intersection of beauty and wellness. Inspired by the founder’s Ethiopian culture, the term La-lah means to “release tension” or “unwind”. Stress has become a part of our normalcy, and our fragrances and products are intentionally curated to bring ease to your everyday routine. One sniff at a time, our scents are crafted with clean and sustainable ingredients that are kind to your senses and kind to our planet.
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Scents that make sense
We want to educate our community on the science of scents and how their powers can be used to hack your mood and promote self-care.
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Self-care made simple
Self-care shouldn’t be complicated. We make products designed to to easily fit into your daily routine & help you find more ease and joy in your life.
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Always playing it safe
We promise to play it safe; making clean beauty & home fragrances accessible through high-quality ingredients and responsible fragrance formulas.
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A note from Yemsrach
I’ve always been a huge fragrance lover. Growing up in Ethiopia with my grandparents, I used to look longingly at my grandma’s perfume collection. I remember the smell of incense burning at our traditional coffee ceremonies. Those scents were a key part of our culture, and I’ve always loved the feeling of slowing down to savor them.
As an adult, fragrance plays a key role in my self-care rituals. Scent has a special way of altering our moods, and when used intentionally and crafted with safe ingredients, they can help us to unwind and be more present.
I created La’lah to help you, fellow busy woman, to slow down and enjoy the moment. I hope you’ll join me making self-care a priority and adding a little more “La-lah” into your life.
Yemsrach (aka Yemmie)
Founder, and CFO (Chief Fragrance Officer)